In the 50s, a small company started manufacturing nylon raincoats, whose practicality and uniqueness were confirmed by their immediate success. But the research didn’t stop there, and a careful analysis of the new trends, observed and caught during explorative travels around the world, originated a new selection dedicated to the world of sportswear, with an immediate acknowledgement of its enormous potentiality and versatility.
A peculiar and now iconic Man’s «tiny collection» was produced. They were less than 10 items, but even today they identify the history of the company designating it as the symbol of informal style, forerunner of a world dedicated to casual elegance and free time. A style that would not exist without emblematic garments such as the: Flying Jackets, Starting Jackets or water repellent Eskimo, Montgomery or woolen Caban Pea Coat.
THE SUCCESS OF IVY OXFORD HAS ALWAYS BEEN LINKED TO THE SECRET OF REMAINING TRUE TO ITSELF OVER THE YEARS.
ITS INSPIRING CLAIM IS :
“INNOVATION IN CONTINUITY”
These jackets were easily wearable and, at the same time, forerunners of a new trend, gathered under the brand IVY OXFORD. Trousers, shirts, jerseys, jumpers and t-shirts were added to jackets and coats, thus creating a proper total look, a style based on comfortable fit and colour matching easiness, enabling men to combine day-to-day convenience and class.
It is exactly from this claim, «innovation in continuity», that the new brand proposition takes inspiration,also defining the nature of the new products characterised by conceptual and constructive innovation. The primary aim is a coherent reading of newness and modern man.
WHAT MAKES SOME MEN SO SPECIAL?
WHY DO THEY STAND OUT FROM THE PEOPLE WHEN THEY ARE BEING OBSERVED?
WHO ARE THE MODERN OUTSIDERS?
They have something original that makes them outstanding and highlights a charm, which is difficult to classify, a charisma that catches the eye at first sight. Only one of man’s qualities can do it: personality! Only a deeply free and original soul, an authentic essence can unleash a magnetic energy.
They are fully avant-gardist in their life, at work, mentally subtle and sensitive to perceive the continuous changes. They are flexible and fickle by instinct, offhand in their choices. Formed by a culture that is based on excellence and exclusiveness, reluctant to pay respect to the rhythms and the common rules of life, they are masters and protagonists of themselves and of their time.
As a matter of fact, lifestyles evolve and the needs of the contemporaneous world push strong individuals, who are temperamentally prepared to dominate the events, to undertake new disciplines, doctrines and courses of action, with the intention to rigorously look for always new goals. All this keeping an eye on the surrounding world, made of strict rules dealing with strength, respect, rigorousness, perseverance, braveness, and balance.
ENERGY AND DYNAMISM BECOME THE COMMON DENOMINATOR OF THESE MEN.
Active garments, which are unique for their versatility, comfort, resistance and technological performances, keep the pace with any rhythm or lifestyle, chosen for the day, even when in the morning the day starts at the centre of a Western metropolis and late at night it ends at the East of the world, in an unusual and exclusive private session of Kendo, on a hotel rooftop.
As modern warriors, ready to fight and resist any daily challenge, our outsiders appear to carry the secrets of their Hybrid Tailoring. A collection forged as an ancient solid and protective armour. The details and the avant-garde technologies of the garments, disclose unexpected protective, reversible, dismountable functions. Power and aesthetics in every item, creative expressions through printed linings and personalizations, these are the distinctive elements of the new collection.
In every experience, the Gentlemen Outsiders bring a dowry of their double soul and become the forerunners of the identification of an innovative and noble hybrid product, strictly Made in Italy.
MADE IN ITALY ORIGINATED FROM THE KNOWLEDGE AND THE CONTAMINATION OF DIFFERENT CULTURE, HISTORIES AND EXPERIENCES.